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Revolutionizing E-Commerce
for Samsung in Ukraine
Client profile
Client profile
Client
Protoria – Retail Service Provider №1 in Ukraine
Industry
Retail and E-commerce
About client
Protoria specializes in product market introduction, establishing both online and offline stores, providing operational support, and developing mono-brand networks. Protoria introduced the concept of Samsung Experience Store in Ukraine and operates Samsung mono-brand retail stores nationwide. The company has opened and operates over 60 retail locations.
Portfolio includes:
Samsung, Lenovo, L’Oreal, Huawei
Engagement
Team Composition
- 1
project manager / business analyst
- 3
backend developers
- 2
frontend developers
- 1
quality assurance specialist
5000+
Total hours
Collaboration:
Monosoft engaged with the client’s in-house team, which was responsible for the shop’s frontend.
Objective:
The existing online store, unable to meet growing stakeholder demands, reached its end of life. Monosoft had to build the new system from scratch, making it highly adaptive to accommodate these evolving business needs, presenting several unique development challenges.
13
APIs integrations
40+
customisable parameters for each product
Challenge
- As the platform is detrimental to the client’s sales activities, it needed to integrate diverse requirements from marketing, sales, logistics, warehouses, and finance stakeholders into one system.
- Building a system that supports extensive customization for Samsung’s vast product range, including dynamic product characteristic management and accessory linking.
- Implementing a sophisticated order management system, adaptable to business evolution, with detailed tracking, flexible status system, and customizable reporting features.
- Merging multitude of third-party systems and APIs, including payment gateways, delivery services, inventory management, and financing options, into a unified backend infrastructure.
Solution
Requirements Gathering
Monosoft conducted comprehensive interviews with all stakeholders to understand and document their specific needs, crafting detailed PRD (project requirements documentation) covering every aspect of the desired functionality
Development
Based on requirements from Step 1 Monosoft team delivered a robust e-commerce platform.
System Components
Client’s team:
User Frontend
Developed by the client’s team, focusing on the visual part of the buyer’s experience and upholding Samsung branding guidelines.
Monosoft Team:
Core Backend
Robust backend implementing the project's extensive features and business logic.It provides a versatile API for communicating with multiple frontends, supporting dynamic system management, content control and integration with multitude of 3rd party services.
Admin Panel
In a system with this degree of complexity the admin panel is a critical component, serving as the command center for managing the platform's complex operations. It offers tailored tools for product and order management, and integrates key functions like sales analytics, finance, and logistics.
Integrations
To automate and streamline business processes, the project features integrations with 13 distinct APIs of the client’s business partners
real-time order data exchange
payment processing
order creation and tracking
real time ingestion of retail orders
instant consumer financing applications
purchase bonuses and special offers
stock tracking system
order updates and support
Infrastructure
To bring the project to life, Monosoft set up the project infrastructure, including Kubernetes environments, load- balancing, contend delivery network and deployment pipelines
Key Features
Custom Content Management System (CMS)
A custom-built CMS designed specifically for the needs of the vast Samsung product range and online sales and marketing requirements.
Comprehensive Product Range Management
Granular Product Customisation
As Samsung product line includes over 70 product categories, and the system supports custom variations of each product, from a color of a smartphone to a number of vegetable containers in a fridge.
Dynamic Characteristic Management
A flexible system for managing and adjusting product characteristics as per product category specifics, market trends and customer feedback.
Accessory Linking
Systematic association between main products and their compatible accessories.
Sophisticated Order Management System
Flexible Status System
As processes of the business evolve, so does the range of order statuses - every step of the order pipeline could be adjusted to the business needs.
Customisable Order Records Export
The export system includes over 40 customisable parameters and template creation feature, so each stakeholder can generate a report tailored to their needs to harness the full power of sales analytics.
Detailed Order Logs
A complete order progress history is available, with detailed information about each step and status change.
Unfinished Checkout Tracking
A feature to track incomplete purchases and initiate follow-up actions.
Real-Time Warehouse Inventory Management
A system for monitoring and managing stock levels, ensuring availability and minimizing overstock or understock situations.
Advanced Delivery Tracking and Management
As processes of the business evolve, so does the range of order statuses - every step of the order pipeline could be adjusted to the business needs.
Customizable Promotions and Discount Codes
Tools to create and manage unique promotional deals and discount codes tailored to the specifics of each product category, enhancing marketing strategies and customer engagement.
Financing Options Management:
Integration with Banking APIs
Seamlessly integrating with banks’ financing APIs to offer a variety of credit options.
Streamlined Credit Application Process
Simplifying the credit application process to enhance customer experience and increase credit product sales.
B2B Order Management and Accounting
A dedicated interface for handling business-to-business (B2B) orders and associated accounting tasks, streamlining operations with corporate clients.
Service Appointment Management System:
A system for scheduling and managing service appointments, enhancing customer service efficiency and satisfaction
Detailed Admin and Permissions Management:
An extensive system for managing administrative roles and permissions, ensuring secure and efficient operation of the platform.
Key Features
A custom-built CMS designed specifically for the needs of the vast Samsung product range and online sales and marketing requirements.
Granular Product Customisation
As Samsung product line includes over 70 product categories, and the system supports custom variations of each product, from a color of a smartphone to a number of vegetable containers in a fridge.
Dynamic Characteristic Management
A flexible system for managing and adjusting product characteristics as per product category specifics, market trends and customer feedback.
Accessory Linking
Systematic association between main products and their compatible accessories.
Flexible Status System
As processes of the business evolve, so does the range of order statuses - every step of the order pipeline could be adjusted to the business needs.
Customisable Order Records Export
The export system includes over 40 customisable parameters and template creation feature, so each stakeholder can generate a report tailored to their needs to harness the full power of sales analytics.
Detailed Order Logs
A complete order progress history is available, with detailed information about each step and status change.
Unfinished Checkout Tracking
A feature to track incomplete purchases and initiate follow-up actions.
A system for monitoring and managing stock levels, ensuring availability and minimizing overstock or understock situations.
A dedicated interface for handling business-to-business (B2B) orders and associated accounting tasks, streamlining operations with corporate clients.
Integration with Banking APIs
Seamlessly integrating with banks’ financing APIs to offer a variety of credit options.
Streamlined Credit Application Process
Simplifying the credit application process to enhance customer experience and increase credit product sales.
A system for scheduling and managing service appointments, enhancing customer service efficiency and satisfaction
An extensive system for managing administrative roles and permissions, ensuring secure and efficient operation of the platform.
Technologies and Architecture
Results and Impact
While the specific figures are confidential,
the new Samsung e-commerce platform enabled the client to:
Boost
revenue
Boost revenuefrom financed product sales due to seamless credit initiation processes.
IMPROVE
ORDER PROCESSING
Improve order processingspeed thanks to new order management system.
halve
the time
Halve the timeback-office staff spend on content management.
Expand online
product offerings
Expand online product offeringsproviding customers with detailed product characteristics.
Rely on
online sales analytics
Rely on online sales analyticswhen making strategic decisions, enabled by the new technology.
Automate
delivery Process
Automate delivery Processproviding clients with instant and seamless order tracking.
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